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Multirational Management in Technology Companies

In: Multirational Management

Author

Listed:
  • Daniel Bartl
  • Simon Grand

Abstract

Technology companies operate in a multirational environment characterised, among other things, by scientific, economic, social and political rationalities, discourses and notions of success. Our research shows that successful technology companies deal with this multirationality in an entrepreneurial way: instead of accepting different rationalities as given and then balancing them out, they proactively introduce new rationalities and condense and radicalise existing rationalities in order to create and implement new perspectives for corporate development in this way. With the help of this entrepreneurial treatment of rationalities, management keeps on creating new scopes of action, possibilities of strategic differentiation and the conditions for robust developments in a dynamic environment for the benefit of its organisation.

Suggested Citation

  • Daniel Bartl & Simon Grand, 2014. "Multirational Management in Technology Companies," Palgrave Macmillan Books, in: Kuno Schedler & Johannes Rüegg-Stürm (ed.), Multirational Management, chapter 8, pages 122-141, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-44442-4_8
    DOI: 10.1057/9781137444424_8
    as

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