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Successful Brazilian Enterprises

In: The Luxury Market in Brazil

Author

Listed:
  • Claudio Diniz

    (Maison du Luxe)

Abstract

This chapter evaluates the increase in worldwide respect for the Brazilian luxury market by examining the most celebrated Brazilian enterprises in each sector. Understanding the direction taken by these companies will reveal the secrets of success in the luxury segments. In fashion, the celebrated enterprise is Daslu; in aviation, it is Embraer; in hotels, Fasano Hotel; in jewellery, H. Stern; in the marine segment, Schaefer; in health services, Albert Einstein Hospital; and in the financial segment we survey Safra Bank.

Suggested Citation

  • Claudio Diniz, 2014. "Successful Brazilian Enterprises," Palgrave Macmillan Books, in: The Luxury Market in Brazil, chapter 10, pages 116-127, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-43256-8_10
    DOI: 10.1057/9781137432568_10
    as

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