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The Glocalization of International Firms: An Empirical Investigation in the Hospitality Sector

In: Global Enterprise Management

Author

Listed:
  • Manuela Presutti
  • Svetlana Holt
  • Angelo A. Camillo

Abstract

A relatively recent term that has come into favor by shedding light on the transformative processes of globalization has been “glocalization.” In a narrow sense, glocalization has come to suggest the interplay between the global and the local dynamics in order to produce unique kinds of political, social, and economic relations. Several studies suggest that the intersection of global strategies and local elements produces the source of a durable competitive advantage in the case of multinational firms. However, little research has empirically investigated the ways in which multinational firms are able to successfully apply a glocal approach in order to obtain superior performance.

Suggested Citation

  • Manuela Presutti & Svetlana Holt & Angelo A. Camillo, 2015. "The Glocalization of International Firms: An Empirical Investigation in the Hospitality Sector," Palgrave Macmillan Books, in: Angelo A. Camillo (ed.), Global Enterprise Management, chapter 0, pages 135-151, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-42959-9_8
    DOI: 10.1057/9781137429599_8
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    Cited by:

    1. Manuela Presutti & Marco Savioli & Vincenza Odorici, 2020. "Strategic orientation of hotels: Evidence from a contingent approach," Tourism Economics, , vol. 26(7), pages 1212-1230, November.

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