IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-42959-9_1.html
   My bibliography  Save this book chapter

The Firm’s Global Strategies and the Effect of Group Knowledge Environmental Variables on the Decision-Making Process

In: Global Enterprise Management

Author

Listed:
  • Angelo A. Camillo
  • Francesca Virgilio
  • Loredana Pietro

Abstract

A firm can only be successful if it applies effective strategies and possesses appropriate intrinsic resources and capabilities and related extrinsic information in order to analyze market opportunities and to capture market share to sustain competitive advantage in the global business landscape. In this context, consumer knowledge, within the framework of a groups’ consumer behavior, is a critical strategic factor in creating competitive advantage. Within this framework it is important to understand that competitive advantage can no longer be measured solely by the amount of resources that are readily accessible or by material production. Accessibility to consumer knowledge is an integral part of a firm’s core competencies. Strategically, consumer knowledge is an intangible resource that helps firms become more flexible and thus more competitive in the business environment (de Vita, Mercurio, & Testa, 2007).

Suggested Citation

  • Angelo A. Camillo & Francesca Virgilio & Loredana Pietro, 2015. "The Firm’s Global Strategies and the Effect of Group Knowledge Environmental Variables on the Decision-Making Process," Palgrave Macmillan Books, in: Angelo A. Camillo (ed.), Global Enterprise Management, chapter 0, pages 1-20, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-42959-9_1
    DOI: 10.1057/9781137429599_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-42959-9_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.