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Dealing with Further Marketing Efforts

In: IPO Banks

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  • Philippe Espinasse

    (University of Hong Kong)

Abstract

On the day of the presentation and during the following 48 to 72 hours, the banks will generally pull out all the stops to convey their commitment and will attempt to reach out to the various attendees to whom they have just presented. This will also be made easier by the fact that the banks will now have the business cards of all or most of the representatives on the issuer’s side, necessarily seen as the decision makers for their own potential appointment. Accordingly, investment banks will not be shy in using email, sending SMS or calling individuals on their mobile numbers to convey the importance of the mandate to their respective franchises, or to offer reassurances and further insight into their capabilities. Senior people may even turn up uninvited at the door of the CEO or Chief Financial Officer to request a meeting or to ask for feedback on their performance — and redouble their efforts at any inkling that it may not have been up to scratch.

Suggested Citation

  • Philippe Espinasse, 2014. "Dealing with Further Marketing Efforts," Palgrave Macmillan Books, in: IPO Banks, chapter 5, pages 76-76, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-41294-2_21
    DOI: 10.1057/9781137412942_21
    as

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