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Promoting Enterprise Awareness

In: Systemic Change Management

Author

Listed:
  • George L. Roth
  • Anthony J. DiBella

Abstract

Ariens Company is a small corporation compared to many of the organizations written about in this book. Its enterprise changes, in terms of their size and complexity, are on a different scale from those experienced in larger organizations but nonetheless illustrate the same concepts. Ariens made changes that enabled it to compete against larger companies that produce similar products, like John Deere and Honda, which hold cost advantages from economies of scale and sourcing from low-labor cost countries. Ariens learned to manufacture competitive products with American workers, managers, and engineers who learned to work smarter to improve quality and grow revenues.

Suggested Citation

  • George L. Roth & Anthony J. DiBella, 2015. "Promoting Enterprise Awareness," Palgrave Macmillan Books, in: Systemic Change Management, chapter 0, pages 47-70, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-41202-7_3
    DOI: 10.1057/9781137412027_3
    as

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