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Introduction

In: Business Ecosystems

Author

Listed:
  • Ke Rong

    (Bournemouth University)

  • Yongjiang Shi

    (University of Cambridge)

Abstract

The mobile phone industry has experienced dramatic changes in the last five years. In the West, while Apple has dominated the industry and Samsung has risen in popularity, previously established players such as Nokia, Sony-Ericson and Motorola have almost disappeared. In the Chinese market, the new smartphone company Xiaomi sold almost 19 million smartphones in 2013, up from only 400,000 in 2011. By taking advantage of established manufacturing resources and integrating them on its business platform, Xiaomi successfully imitated Apple’s business model, tailoring it to the Chinese mobile phone market. It co-opted the Chinese mobile phone ecosystem into its value-creation network, delivering unprecedented rapid growth and creating the most popular Chinese domestic mobile phone brand within two years.

Suggested Citation

  • Ke Rong & Yongjiang Shi, 2015. "Introduction," Palgrave Macmillan Books, in: Business Ecosystems, chapter 1, pages 1-7, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-40592-0_1
    DOI: 10.1057/9781137405920_1
    as

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