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Conjoint-Based Approach to Location Choice in the Retail Industry: Conceptual Framework

In: Innovative Management and Firm Performance

Author

Listed:
  • Bisera Andrić Gušavac
  • Dragana Stojanović
  • Marija Kuzmanović

Abstract

Retailers need to think about shoppers, not just about format, as understanding the shoppers’ dynamics holds the key to such a business. Retailers should create new delivery formats that can cater to consumers. The choice of a store location has a profound effect on the entire business life of a retail operation. A bad choice may all but guarantee failure; a good choice success (Jain, 2009).

Suggested Citation

  • Bisera Andrić Gušavac & Dragana Stojanović & Marija Kuzmanović, 2014. "Conjoint-Based Approach to Location Choice in the Retail Industry: Conceptual Framework," Palgrave Macmillan Books, in: Maja Levi Jakšić & Slađana Barjaktarović Rakočević & Milan Martić (ed.), Innovative Management and Firm Performance, chapter 20, pages 385-400, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-40222-6_20
    DOI: 10.1057/9781137402226_20
    as

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