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The Big Data Lever for Strategic Alliances

In: Open Innovation through Strategic Alliances

Author

Listed:
  • Mariann Jelinek
  • Steve Barr
  • Paul Mugge
  • Richard Kouri

Abstract

From the mid-1990s, many US firms began outsourcing formerly internal activities, while academics like J. Brian Quinn of Dartmouth asserted that a firm should develop world-class capabilities for core capabilities but seek world-class outsiders to accomplish everything else. First, parts manufacturing, then more knowledge-based tasks, and finally innovation itself were outsourced, in search of strategic advantage (Quinn, 1999, 2000; Quinn and Hilmer, 1994). Displacing the long trend of internalized functions for greater control that began in the nineteenth century (Chandler, 1977), increasing externalization of noncore activities has characterized the twenty-first century.

Suggested Citation

  • Mariann Jelinek & Steve Barr & Paul Mugge & Richard Kouri, 2014. "The Big Data Lever for Strategic Alliances," Palgrave Macmillan Books, in: Refik Culpan (ed.), Open Innovation through Strategic Alliances, chapter 0, pages 167-189, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-39450-7_9
    DOI: 10.1057/9781137394507_9
    as

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