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A Distributed and Collaborative Economy

In: Rethinking the Market Economy

Author

Listed:
  • Jean-Jacques Lambin

    (Università degli studi di Milano-Bicocca
    Université catholique de Louvain)

Abstract

There are different kinds of economy (Figure 9.1). In a distributed market economy,1 ownership, influence and control are globally dispersed. Complex networks of market actors are formed: companies, customers, suppliers, competitors, distributors, influencers and partners that gain mutual benefit from one another. With the development of the digital economy, markets are shifting towards two specialized yet collaborative global markets: GEMs and GTMs.2. GEMs globally produce and distribute digital products and services, while GTMs collaborate with GEMs to consume or continue the physical part of production and distribution. The firms in traditional markets extend their demand and supply to GEMs, while firms in digital markets create new demand and supply of both GTMs and GEMs. New market actors coming from GEMs are playing an increasingly important role and social networks facilitate interaction among market players. The digital economy has opened new doors for the implementation of the market orientation concept and for the development of non-monetary business models.

Suggested Citation

  • Jean-Jacques Lambin, 2014. "A Distributed and Collaborative Economy," Palgrave Macmillan Books, in: Rethinking the Market Economy, chapter 9, pages 165-184, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-39291-6_9
    DOI: 10.1057/9781137392916_9
    as

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