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China: A New El Dorado

In: A Business History of the Swatch Group

Author

Listed:
  • Pierre-Yves Donzé

    (Kyoto University)

Abstract

Swiss watch exports to China exploded from CHF36 million in 2001 to over a billion Swiss francs in 2010, making this market the fourth largest outlet for the Swiss watch industry, with 6.8 per cent, behind Hong Kong (19.7 per cent), the United States (10.4 per cent), and France (7.2 per cent). If Hong Kong and Taiwan are included, Greater China accounted for 28 per cent in 2010.1

Suggested Citation

  • Pierre-Yves Donzé, 2014. "China: A New El Dorado," Palgrave Macmillan Books, in: A Business History of the Swatch Group, chapter 8, pages 102-111, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38908-4_8
    DOI: 10.1057/9781137389084_8
    as

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