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Rationalization and Globalization of the Production System (1985–1998)

In: A Business History of the Swatch Group

Author

Listed:
  • Pierre-Yves Donzé

    (Kyoto University)

Abstract

The rationalization of means of production within the Swiss watch industry, which was pursued in the years 1985–1998, was clearly a new phenomenon in this industrial branch, given the scope of the restructuring. Indeed, the merger of ASUAG and SSIH led to a conglomerate of weakly integrated watchmaking manufacturers, and the restructuring of the production of watches, movements, and watch parts posed a major challenge in the first years of the Swatch Group’s existence.

Suggested Citation

  • Pierre-Yves Donzé, 2014. "Rationalization and Globalization of the Production System (1985–1998)," Palgrave Macmillan Books, in: A Business History of the Swatch Group, chapter 4, pages 38-62, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38908-4_4
    DOI: 10.1057/9781137389084_4
    as

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