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Introduction

In: A Business History of the Swatch Group

Author

Listed:
  • Pierre-Yves Donzé

    (Kyoto University)

Abstract

People were virtually writing the Swiss watchmaking industry off in the early 1980s, as it had not managed to contain the worldwide expansion of it’s Japanese competitors. Powered by the mass production of first high-quality mechanical watches, then quartz watches, the Japanese watchmaking industry launched a growth policy in the second half of the 1960s in a bid to challenge Swiss domination of world markets.1

Suggested Citation

  • Pierre-Yves Donzé, 2014. "Introduction," Palgrave Macmillan Books, in: A Business History of the Swatch Group, chapter 1, pages 1-9, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38908-4_1
    DOI: 10.1057/9781137389084_1
    as

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