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The Effect of Communicating CSR and Fair Trade on the Attitudes and Behavior of Employees of Trading Enterprises

In: Fair Trade in CSR Strategy of Global Retailers

Author

Listed:
  • Anna Rogala
  • Tomasz Wanat
  • Renata Nestorowicz
  • Magdalena Stefańska

Abstract

Corporate social responsibility (CSR) and fair trade present retailers with a serious challenge, as they not only must focus on their own employees in their strategies but they also must demand that their suppliers and subcontractors match the requirements defined by these ideas. Both CSR and fair trade share a principle that employees should be properly remunerated and their rights should be respected, and children should not be employed. These requirements are binding not only for retail trade companies but also all lower-level links in the supply chain. From a long-term perspective, developing a company’s image based on respecting human rights and employee rights helps each participant in the supply chain achieve a competitive advantage.

Suggested Citation

  • Anna Rogala & Tomasz Wanat & Renata Nestorowicz & Magdalena Stefańska, 2015. "The Effect of Communicating CSR and Fair Trade on the Attitudes and Behavior of Employees of Trading Enterprises," Palgrave Macmillan Books, in: Magdalena Stefańska & Renata Nestorowicz (ed.), Fair Trade in CSR Strategy of Global Retailers, chapter 0, pages 149-173, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38904-6_6
    DOI: 10.1057/9781137389046_6
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