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Starting The Revolution

In: The Mindful Marketer

Author

Listed:
  • Lisa Nirell

Abstract

If you have progressed this far into this book, chances are high that you have taken the time to reflect on how you can introduce mindful approaches and strategies within your organization. The five qualities we have discussed—acceptance, aliveness, articulateness, aggregation, and adaptability—are simple, but they may not always be easy to deploy.

Suggested Citation

  • Lisa Nirell, 2014. "Starting The Revolution," Palgrave Macmillan Books, in: The Mindful Marketer, chapter 0, pages 185-193, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38631-1_21
    DOI: 10.1057/9781137386311_21
    as

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