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Introduction

In: The Knowledge of Culture and the Culture of Knowledge

Author

Listed:
  • Elias G. Carayannis
  • Ali Pirzadeh

Abstract

Culture dictates our conduct based on the value system that it promotes. Culture makes us who we are and has a direct impact on how we behave because it defines, promotes and values conducts which we are all keen to pursue. The marks of today’s prevailing culture should be viewed as an unprecedented threat faced by mankind because of the structured persuasion tools innate to the system that create limitless possibilities of realities that enable man to reject traditions and move from one vanguard to another in pursuit of something that is not real.

Suggested Citation

  • Elias G. Carayannis & Ali Pirzadeh, 2014. "Introduction," Palgrave Macmillan Books, in: The Knowledge of Culture and the Culture of Knowledge, chapter 1, pages 1-7, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38352-5_1
    DOI: 10.1057/9781137383525_1
    as

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