IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-37536-0_3.html
   My bibliography  Save this book chapter

Issues and crisis management

In: Brandjack

Author

Listed:
  • Quentin Langley

Abstract

One way to avoid brandjacking is to identify in advance the issues that might cause a problem for you. Sometimes this will be easy but don’t stop with the easy choices. When I joined Shell International in the 1990s, crisis preparedness was heavily focused on exercises around an oil tanker going down. It makes a lot of sense, when you ship more oil around the world than anyone else, to consider what will happen if — or rather when — a tanker goes down. But this is far from the only risk facing a global oil giant. What about a chemical plant exploding? Or some of the real crises Shell has faced concerning a reformulated petroleum that was damaging car engines, the disposal of a North Sea oil storage platform, or the company’s relationship with a brutal dictatorship in Nigeria?

Suggested Citation

  • Quentin Langley, 2014. "Issues and crisis management," Palgrave Macmillan Books, in: Brandjack, chapter 0, pages 7-17, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-37536-0_3
    DOI: 10.1057/9781137375360_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-37536-0_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.