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Value Propositions/Types of Products

In: A Guide to SME Financing

Author

Listed:
  • David Munro

Abstract

This chapter discusses what products and services are best fitted for SME clients. A chart provides a list of products and services, and a discussion proceeds as to how value propositions might be constructed. The chapter concludes with a discussion of what is most important to SME customers.

Suggested Citation

  • David Munro, 2013. "Value Propositions/Types of Products," Palgrave Macmillan Books, in: A Guide to SME Financing, chapter 12, pages 83-87, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-37378-6_13
    DOI: 10.1057/9781137373786_13
    as

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