IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-37368-7_4.html
   My bibliography  Save this book chapter

Broadcasting the World Cup

In: Managing the Football World Cup

Author

Listed:
  • Harry Arne Solberg
  • Chris Gratton

Abstract

FIFA’s World Cup, and the Olympic Games, are considered the most prestigious and popular global sports events. This is reflected in both the TV viewing figures and the values of the TV rights. Before the 2010 World Cup, FIFA measured the cumulative audience. According to these measurements, the 1994 World Cup in the USA had the all-time high audience of 32.1 billion viewers, followed by the 2002 World Cup in Japan/Korea and the 1990 World Cup in Italy, which attracted respectively 28.8 billion and 26.7 billion viewers. The 2002 figures include 2.5 billion out-of-home viewers.1 However, because of double counting, cumulative audience is no longer the standard measurement for TV rating figures. Instead, this is now done on the number of unique viewers.

Suggested Citation

  • Harry Arne Solberg & Chris Gratton, 2014. "Broadcasting the World Cup," Palgrave Macmillan Books, in: Stephen Frawley & Daryl Adair (ed.), Managing the Football World Cup, chapter 4, pages 47-62, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-37368-7_4
    DOI: 10.1057/9781137373687_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-37368-7_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.