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Managing the World Cup: Managerial Dimensions

In: Managing the Football World Cup

Author

Listed:
  • Stephen Frawley
  • Daryl Adair

Abstract

The Football World Cup is one of the biggest global sporting events. Along with the Summer Olympic Games, the Football World Cup can be truly called a mega-sport event. Both events attract billions of dollars in broadcast and sponsorship contracts and attract millions of spectators every four years when the events are staged. Nations and cities around the world desperately seek to host both events. By doing so host nations and cities often justify the multi-billion dollar investment required to stage these events on economic development grounds with stated benefits to emerge from urban renewal, transport infrastructure and tourism development (Cashman & Horne, 2013). Given the size of the Football World Cup and its economic impact it is surprising that this book is the first attempt to bring leading international mega-sport event researchers together to examine the management and organizational components of the event. This book follows in the same path as our recent publication, Managing the Olympics, in exploring areas often overlooked by project management and business studies researchers (Frawley & Adair, 2013). Therefore, considering the global impact of the Football World Cup, it is time for a detailed examination of the planning, organization, management, implementation and related commercial features of this mega-sport event.

Suggested Citation

  • Stephen Frawley & Daryl Adair, 2014. "Managing the World Cup: Managerial Dimensions," Palgrave Macmillan Books, in: Stephen Frawley & Daryl Adair (ed.), Managing the Football World Cup, chapter 1, pages 1-6, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-37368-7_1
    DOI: 10.1057/9781137373687_1
    as

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