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A Totally Unknown Concept: Marketing Multiplier

In: Dynamic Markets and Conventional Ignorance

Author

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  • A. Coskun Samli

Abstract

Our very dynamic and abused market system has performed very well under certain conditions. When financiers and big banks are focusing on creating investment products for profit rather than on allocating capital to borrowers, the market system does not work. When 93 percent of GDP goes to 1 percent of the population, the market system does not work. When in hard economic times government spending is blocked by the opposition party, the market system does not work.

Suggested Citation

  • A. Coskun Samli, 2014. "A Totally Unknown Concept: Marketing Multiplier," Palgrave Macmillan Books, in: Dynamic Markets and Conventional Ignorance, chapter 0, pages 49-57, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-37021-1_6
    DOI: 10.1057/9781137370211_6
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