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The Creation of a Crisis of Confidence: A Study of the Mediatization of the Red Cross

In: Trust and Organizations

Author

Listed:
  • Pernilla Petrelius Karlberg
  • Maria Grafström
  • Karolina Windell

Abstract

These were some of the Swedish newspaper headlines on articles concerning the Swedish Red Cross and its crisis in the spring of 2010. Breathless headers followed hot on each other’s heels as the organization and its representatives were criticized in a sea of news articles, letters to editors, and editorials. In the media, the loss of confidence in the Red Cross, and especially in the chairman of its board, Bengt Westerberg, was discussed heatedly. Within the Red Cross itself, however, these reports were perceived as being unfair. The Red Cross believed that its organization was open, fair, and democratic. While the media maintained that the Red Cross was suffering from a crisis of confidence, the employees in the organization could neither understand how such a crisis could arise, nor why the media attention was so drawn out and persistent.

Suggested Citation

  • Pernilla Petrelius Karlberg & Maria Grafström & Karolina Windell, 2013. "The Creation of a Crisis of Confidence: A Study of the Mediatization of the Red Cross," Palgrave Macmillan Books, in: Marta Reuter & Filip Wijkström & Bengt Kristensson Uggla (ed.), Trust and Organizations, chapter 0, pages 127-146, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-36881-2_7
    DOI: 10.1057/9781137368812_7
    as

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