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The Triumph of Feelings: On the Power of Imagery in Business

In: Trust and Organizations

Author

Listed:
  • Lars Strannegård

Abstract

In recent years, images, brands, opinions, and attitudes have attracted an increasing amount of attention, both from representatives of organizations and from individuals. And as a result of this shift, researchers in business administration have begun to take an interest in matters concerning trust, images, and reputation. Searches for terms, such as “branding,” “employer branding,” “trust,” “performance,” and “reputation,” produce a hugely larger number of hits in academic databases today, than even just a few years ago.

Suggested Citation

  • Lars Strannegård, 2013. "The Triumph of Feelings: On the Power of Imagery in Business," Palgrave Macmillan Books, in: Marta Reuter & Filip Wijkström & Bengt Kristensson Uggla (ed.), Trust and Organizations, chapter 0, pages 111-125, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-36881-2_6
    DOI: 10.1057/9781137368812_6
    as

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