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Applying the Cue See Model

In: Leading Value Creation

Author

Listed:
  • Matt Barney

Abstract

This chapter is the most practical, showing how to apply Cue See concepts. Consistent with Antonakis and House’s (2013) approach, the Cue See model focuses on goal attainment. Further, it is consistent with the Multidisciplinary Assessment Process (MAP), a variant of RBT (Molloy et al., 2011). The MAP directs leaders to (1) define a winning idea; (2) embed it into the Resource Based View’s theory of the firm’s competitive advantage; (3) measure it; and (4) provide evidence of value creation. Consistent with the aspirations of the MAP, the Cue See approach is intended to provide scaffolding for business design and governance at all levels of leadership. Further, it may help identify and inoculate where operational risks may be mitigated and parasites thwarted. The procedures used to apply the model parallel those recommended by risk managers including (1) Envisioning Goals, (2) Specifying Process Performance, (3) Identifying Decision Variables and Uncertainties, (4) Identifying Constraints, and (5) Model and Optimize.

Suggested Citation

  • Matt Barney, 2013. "Applying the Cue See Model," Palgrave Macmillan Books, in: Leading Value Creation, chapter 0, pages 199-207, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-36150-9_7
    DOI: 10.1057/9781137361509_7
    as

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