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Success Factors for Collaborative Destination Marketing

In: Tourism Management, Marketing, and Development

Author

Listed:
  • Giulio Pattanaro

Abstract

More and more European regions—see, for example, the cases of Catalonia in Spain (TC, 2013), Emilia Romagna in Italy (ATCER, 2013), and Wallonia/Brussels in Belgium (OPT, 2013)—have launched collaborative destination marketing initiatives to promote tourism in their territory. These initiatives encourage public and private actors to join their efforts and financial resources in the elaboration and implementation of tourism marketing activities and campaigns.

Suggested Citation

  • Giulio Pattanaro, 2014. "Success Factors for Collaborative Destination Marketing," Palgrave Macmillan Books, in: Marcello M. Mariani & Rodolfo Baggio & Dimitrios Buhalis & Christian Longhi (ed.), Tourism Management, Marketing, and Development, chapter 0, pages 221-237, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35435-8_12
    DOI: 10.1057/9781137354358_12
    as

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