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Accessibility of Cities and Regions in Supranational Branding: The Case of Rail Baltic

In: Tourism Management, Marketing, and Development

Author

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  • Malla Paajanen

Abstract

The Baltic Sea Region (BSR) is a macroregion that consists of the ten countries around the Baltic Sea: Estonia, Latvia, Lithuania, Poland, Germany, Denmark, Norway, Sweden, Finland, and Russia. Several promotional and development programs among these countries have been developed over the years to save the badly-polluted Baltic Sea and also in the fields of economic development, investment and tourism promotion, and political cooperation. Some of these initiatives have been institutionalized, for example the Baltic Development Forum, Council of the Baltic Sea States, and cooperation also takes place in various networks, for example Baltic metropoles (BaltMet), Union of Baltic Cities (UBC), and projects. The Baltic Sea Region Programme is one of the European Union’s financing programmes for territorial cooperation.

Suggested Citation

  • Malla Paajanen, 2014. "Accessibility of Cities and Regions in Supranational Branding: The Case of Rail Baltic," Palgrave Macmillan Books, in: Marcello M. Mariani & Rodolfo Baggio & Dimitrios Buhalis & Christian Longhi (ed.), Tourism Management, Marketing, and Development, chapter 0, pages 197-220, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35435-8_11
    DOI: 10.1057/9781137354358_11
    as

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