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Tackling Sustainable Development at the Corporate Strategic Level to Create Value

In: Sustainable Innovation Strategy

Author

Listed:
  • Christophe Sempels

    (SKEMA Business School)

  • Jonas Hoffmann

    (SKEMA Business School)

Abstract

Sustainable development is often presented, almost ritually, as a tremendous source of development, opportunity and value creation for companies. Titles of books, articles or conferences on the subject leave little room for doubt: sustainable development appears to be inseparable from innovation, corporate performance, or with the opening up of new, buoyant markets for a passionate cohort of consumers. Some do not hesitate to qualify it as a true goldmine; others associate it with a rich source of jobs for all skill levels. Based on these promises, it would not be unreasonable to expect that sustainable development would be naturally and rapidly integrated into companies.

Suggested Citation

  • Christophe Sempels & Jonas Hoffmann, 2013. "Tackling Sustainable Development at the Corporate Strategic Level to Create Value," Palgrave Macmillan Books, in: Sustainable Innovation Strategy, chapter 1, pages 5-31, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35261-3_2
    DOI: 10.1057/9781137352613_2
    as

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