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Introduction

In: Sustainable Innovation Strategy

Author

Listed:
  • Christophe Sempels

    (SKEMA Business School)

  • Jonas Hoffmann

    (SKEMA Business School)

Abstract

We live exciting and challenging times. Innovation can come from any direction, and companies have never faced such a turbulent environment. Challenges are impressive: economic slowdown in mature economies confronted with many crises, impressive development of emerging markets (often mimicking mature economies’ unsustainable patterns), increasing social scrutiny of companies’ activities, war on talent … The list is long and shows to what extent our current development model and the related systems are under pressure.

Suggested Citation

  • Christophe Sempels & Jonas Hoffmann, 2013. "Introduction," Palgrave Macmillan Books, in: Sustainable Innovation Strategy, pages 1-3, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35261-3_1
    DOI: 10.1057/9781137352613_1
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