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Organizing and Managing for Viability

In: The Intent of Business

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  • Gregory Gull

Abstract

Through the process of organizing we provide the means for collective and unified action in support of our intent. Considered in this light, the organizing structure is the embodiment, or the physical manifestation of the intent. Therefore it is not the structure that must first be re-thought, but rather the intent: then and only then can we be assured that the order we create is a rational order that will have a chance of being helpful in supporting us in our intent.

Suggested Citation

  • Gregory Gull, 2013. "Organizing and Managing for Viability," Palgrave Macmillan Books, in: The Intent of Business, chapter 8, pages 146-187, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35208-8_9
    DOI: 10.1057/9781137352088_9
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