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Practicing the Philosophy

In: The Intent of Business

Author

Listed:
  • Gregory Gull

Abstract

A business begins with an idea to provide a product or service that speaks to a need or a demand. That is, an idea intended to meet the needs of people is the seed from which a business can emerge and develop. However while the creators of the idea possess faith in, and the enthusiasm for, the realization of the idea, it cannot materialize into a business without financial support. Capital is not only required to produce the product or service, it is also needed to promote and distribute it. Although the amount of capital required varies, according to the nature of the product or service and its associated market and distribution channels, the essence of a business remains the idea.

Suggested Citation

  • Gregory Gull, 2013. "Practicing the Philosophy," Palgrave Macmillan Books, in: The Intent of Business, chapter 2, pages 31-51, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35208-8_3
    DOI: 10.1057/9781137352088_3
    as

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