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Financial Communication and Corporate Social Responsibility Practice

In: Financial Communications

Author

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  • Shih-Lun Alex Wang

Abstract

Increasing social consciousness is prompting financial marketers to manage corporate reputation by using their financial communications to create positive perceptions among stakeholders (Wang 2009c, 2010a, 2012b). The concept of corporate reputation can be traced back to the 1950s, and it gradually evolved to corporate image in the 1960s and 1970s (Bennett and Kottasz 2000). Corporate reputation may be defined as a final outcome of building a corporate image (Bernstein 1984). In essence, both corporate image and corporate reputation may contain the external perceptions of a corporation (Gray and Balmer 1998).

Suggested Citation

  • Shih-Lun Alex Wang, 2013. "Financial Communication and Corporate Social Responsibility Practice," Palgrave Macmillan Books, in: Financial Communications, chapter 0, pages 119-138, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35187-6_7
    DOI: 10.1057/9781137351876_7
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    Cited by:

    1. Ahmad Yuosef Alodat & Hamzeh Al Amosh & Osamah Alorayni & Saleh F. A. Khatib, 2024. "Does corporate sustainability disclosure mitigate earnings management: empirical evidence from Jordan," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 21(1), pages 165-174, March.

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