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Afterword: Desiring change

In: The Brand Strategist’s Guide to Desire

Author

Listed:
  • Anna Simpson

Abstract

This is a book about movement and change. Desire, I said in the preface, propels us towards places and circumstances in which we imagine life will be somehow better. It will have more of something that we value in the world: more connections within a community; more opportunities for adventure; more stimulus for our senses – or more of something that we value in ourselves: the energy and appetite we have for life, or the meaning we give to it.

Suggested Citation

  • Anna Simpson, 2014. "Afterword: Desiring change," Palgrave Macmillan Books, in: The Brand Strategist’s Guide to Desire, pages 169-171, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-35182-1_7
    DOI: 10.1057/9781137351821_7
    as

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