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Introduction

In: Game Based Organization Design

Author

Listed:
  • Jeroen Bree

Abstract

In the spring of 2006, I was invited to attend a business seminar on video games. It sounded entertaining enough, so I went. I did not really consider myself a gamer. Sure, I had a PlayStation 2 at home, but it was mostly gathering dust. My nights of guiding Lara Croft through the jungle were behind me, let alone my days of International Karate on my Commodore 64. But as I sat in the audience and listened to a speaker talk about so-called Massively Multiplayer Online Games (MMOGs), something happened. I saw a fascinating glimpse of a world that had been invisible to me until then. Millions of people were apparently leading parallel lives in these virtual worlds of Everquest1 and World of Warcraft.2 They had even established an economic system that could rival a small nation. I felt I had seen the future. This needed to be studied. Organizations had to draw lessons from this. The vague idea of combining my work as a management consultant with research that had been in the back of my head for years took shape there and then.

Suggested Citation

  • Jeroen Bree, 2014. "Introduction," Palgrave Macmillan Books, in: Game Based Organization Design, chapter 1, pages 1-7, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-35148-7_1
    DOI: 10.1057/9781137351487_1
    as

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