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The Service Trajectory

In: Moving to the Cloud Corporation

Author

Listed:
  • Leslie Willcocks

    (London School of Economics and Political Science)

  • Will Venters

    (London School of Economics and Political Science)

  • Edgar A. Whitley

    (London School of Economics and Political Science)

Abstract

Cloud computing is the consequence of the evolution of two distinct strands: technological innovation — based around virtualization and shared computing provision — and a distinctive service-based perspective on computing. Following from this dual-strand perspective on cloud computing, we argue in this chapter that the drivers of the near-term development of cloud computing will have their origins in both strands. We have already seen in the previous chapter, with the Desires Framework, how important it is to see and focus on the business service dimension inherent in cloud developments. In this chapter we develop the notion of the service trajectory with cloud. On a larger canvas, based on our interviews and analyses of the IT industry, we identify three big impacts that relate to the service trajectory in cloud computing. These are: a radical shift toward service performance, a move from products to business services and a radical reconfiguration of the supply industry. In practice, as will emerge, these three shifts present major challenges to the IT supply industry and also to its user organizations.

Suggested Citation

  • Leslie Willcocks & Will Venters & Edgar A. Whitley, 2014. "The Service Trajectory," Palgrave Macmillan Books, in: Moving to the Cloud Corporation, chapter 0, pages 44-66, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-34747-3_3
    DOI: 10.1057/9781137347473_3
    as

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