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Cloud in Context: Managing New Waves of Power

In: Moving to the Cloud Corporation

Author

Listed:
  • Leslie Willcocks

    (London School of Economics and Political Science)

  • Will Venters

    (London School of Economics and Political Science)

  • Edgar A. Whitley

    (London School of Economics and Political Science)

Abstract

How to locate the cloud phenomenon? Cloud’s profile has been very high in the media since 2008. On corporate radars, cloud has been rising from something to note through something we can use to something that may help us transform the business. Those new to technology watching will recognize a bandwagon and want to jump on. The old technology watchers will have seen much of this before, through waves of technological advances. When moving to cloud, they will take a more pragmatic, better informed, more granular approach to the latest gee-whizzery. This chapter is designed to support such a perspective. We take a longer-term perspective on cloud, backwards, as well as forwards. For both history and the likely future have a lot to teach us about how to act now.

Suggested Citation

  • Leslie Willcocks & Will Venters & Edgar A. Whitley, 2014. "Cloud in Context: Managing New Waves of Power," Palgrave Macmillan Books, in: Moving to the Cloud Corporation, chapter 0, pages 1-19, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-34747-3_1
    DOI: 10.1057/9781137347473_1
    as

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