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Strategy

In: Foresight and Innovation

Author

Listed:
  • Elina Hiltunen

Abstract

The word “strategy” originates from the Greek word “strategos”, which means the leader of troops, derived from the terms “army” and “to lead”.1 The word strategy was brought into the business world by Alfred Chandler, who made the business world aware of strategic planning in his 1962 book Strategy and Structure. 2 Corporate Strategy,3 written by Igor Ansoff in 1965, was the second significant book in bringing strategic planning to the business world. Ansoff’s perspectives on strategy are very systematic and contain different kinds of charts, meters and process descriptions. This is explained by his background as a mathematician. In my view, Ansoff’s books are still relevant, and I argue that they are still partly ahead of their time.

Suggested Citation

  • Elina Hiltunen, 2013. "Strategy," Palgrave Macmillan Books, in: Foresight and Innovation, chapter 5, pages 142-159, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33770-2_5
    DOI: 10.1057/9781137337702_5
    as

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