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The Starting Point: Understanding How to Explore

In: Beyond the Business Plan

Author

Listed:
  • Simon Bridge

    (University of Ulster)

  • Cecilia Hegarty

    (PLATO EBR)

Abstract

Explorers suspect and/or hope that what they are looking for is out there to be discovered but they don’t know quite where it is or how to go straight to it. Therefore to find it they need to explore, and they don’t expect that their first efforts will necessarily succeed and that they will find what they are seeking in the first place they look. New venturers similarly suspect that there is a future for their ideas and they want to find out whether they will work and, if so, what is the best way to make them work — and how to do that without incurring unnecessary and/or unacceptable risk.

Suggested Citation

  • Simon Bridge & Cecilia Hegarty, 2013. "The Starting Point: Understanding How to Explore," Palgrave Macmillan Books, in: Beyond the Business Plan, chapter 7, pages 73-80, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33287-5_7
    DOI: 10.1057/9781137332875_7
    as

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