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Enterprise and Exploration

In: Beyond the Business Plan

Author

Listed:
  • Simon Bridge

    (University of Ulster)

  • Cecilia Hegarty

    (PLATO EBR)

Abstract

Despite the apparent universal endorsement of the business plan, its hegemony is now being challenged. Among the reasons for this are a reassertion that small businesses are not small big businesses and an increasing realisation that business plans do not actually help small businesses. Other guides to start-up are available — albeit often only for some types of venture or for parts of the start-up process — and the principles of effectuation have been identified from observations of how successful entrepreneurs actually operate. Further consideration of the nature of start-up ventures suggests that, rather than behaving like small big businesses, they have a lot in common with exploration, for which effectuation is also often appropriate. Therefore the idea of new ventures as a form of exploration is considered further in this section.

Suggested Citation

  • Simon Bridge & Cecilia Hegarty, 2013. "Enterprise and Exploration," Palgrave Macmillan Books, in: Beyond the Business Plan, chapter 5, pages 51-63, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33287-5_5
    DOI: 10.1057/9781137332875_5
    as

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