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Business Plans Are Not the Only Option

In: Beyond the Business Plan

Author

Listed:
  • Simon Bridge

    (University of Ulster)

  • Cecilia Hegarty

    (PLATO EBR)

Abstract

If business plans are often not an appropriate guide for a new venture, then what is? The answer is that there is not one single approach which is best in all circumstances and there are a number of guides each with their own particular advantages relevant to different circumstances. Thus, instead of having just one tool to use in all circumstances, there is a selection of different tools, each with different uses.

Suggested Citation

  • Simon Bridge & Cecilia Hegarty, 2013. "Business Plans Are Not the Only Option," Palgrave Macmillan Books, in: Beyond the Business Plan, chapter 4, pages 41-50, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33287-5_4
    DOI: 10.1057/9781137332875_4
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