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Are Business Plans Appropriate?

In: Beyond the Business Plan

Author

Listed:
  • Simon Bridge

    (University of Ulster)

  • Cecilia Hegarty

    (PLATO EBR)

Abstract

The previous section described how the business plan has become the standard advice given by business professionals to anyone starting a new venture. The business plan approach, it seems, has achieved this dominance in professional thinking because it helps business professionals with their agenda and accords with their understanding of business, and because such professionals appear to see no alternatives. But the relevance and usefulness of business plans for new small businesses are now being challenged.

Suggested Citation

  • Simon Bridge & Cecilia Hegarty, 2013. "Are Business Plans Appropriate?," Palgrave Macmillan Books, in: Beyond the Business Plan, chapter 3, pages 27-40, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33287-5_3
    DOI: 10.1057/9781137332875_3
    as

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