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Following the Principles

In: Beyond the Business Plan

Author

Listed:
  • Simon Bridge

    (University of Ulster)

  • Cecilia Hegarty

    (PLATO EBR)

Abstract

At this stage some readers may be looking for the equivalent of the assembly instructions — some form of guidance in how to put the principles together to create a new venture. Unfortunately they are going to be disappointed.

Suggested Citation

  • Simon Bridge & Cecilia Hegarty, 2013. "Following the Principles," Palgrave Macmillan Books, in: Beyond the Business Plan, chapter 18, pages 165-169, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33287-5_18
    DOI: 10.1057/9781137332875_18
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