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Principle 10 — Acquire the Relevant Skills

In: Beyond the Business Plan

Author

Listed:
  • Simon Bridge

    (University of Ulster)

  • Cecilia Hegarty

    (PLATO EBR)

Abstract

Whatever your enterprise is, it is likely that you will need some skills if you are to realise it successfully. Just as an animal needs food to sustain its life and to enable it to grow, so an enterprise needs resources, or the money with which to buy them, if it is to survive to achieve its purpose (see Principle 1). Those resources, or that money, are generally obtained by trading with others by supplying something they want in exchange. Even a charity soliciting donations is providing its donors with a clean conscience and/or a sense of having made a beneficial contribution.

Suggested Citation

  • Simon Bridge & Cecilia Hegarty, 2013. "Principle 10 — Acquire the Relevant Skills," Palgrave Macmillan Books, in: Beyond the Business Plan, chapter 17, pages 159-163, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33287-5_17
    DOI: 10.1057/9781137332875_17
    as

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