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Principle 7 — Accept Uncertainty

In: Beyond the Business Plan

Author

Listed:
  • Simon Bridge

    (University of Ulster)

  • Cecilia Hegarty

    (PLATO EBR)

Abstract

As an official government guide puts it: ‘however well risks are identified and analysed the future is inherently uncertain’.1 The wise new venture explorer therefore accepts this uncertainty and acts accordingly. So, because the future is largely unpredictable, control what you can control and keep a lookout for the unforeseen, which you can’t control — but which might provide unexpected opportunities or obstacles. So proceed with caution — being flexible and able and prepared to react to the unexpected and to alter course should unforeseen opportunities or obstacles arise.

Suggested Citation

  • Simon Bridge & Cecilia Hegarty, 2013. "Principle 7 — Accept Uncertainty," Palgrave Macmillan Books, in: Beyond the Business Plan, chapter 14, pages 131-140, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33287-5_14
    DOI: 10.1057/9781137332875_14
    as

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