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Principle 3 — Start from Where You Are

In: Beyond the Business Plan

Author

Listed:
  • Simon Bridge

    (University of Ulster)

  • Cecilia Hegarty

    (PLATO EBR)

Abstract

Start from where you are and go in the direction you want to go. Like the other principles, following this one is not compulsory — but it is sensible. Successful entrepreneurs often maximise their chances of success by developing ideas in areas in which they have some training and/or knowledge, some experience and some relevant contacts.

Suggested Citation

  • Simon Bridge & Cecilia Hegarty, 2013. "Principle 3 — Start from Where You Are," Palgrave Macmillan Books, in: Beyond the Business Plan, chapter 10, pages 97-101, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33287-5_10
    DOI: 10.1057/9781137332875_10
    as

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