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How Do Companies Go Global: Choices and Issues between Entry Strategies

In: Conquering Global Markets

Author

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  • Nancy A. Hubbard

    (Goucher College)

Abstract

For hundreds of years trade flows have created international markets for domestic goods. The Silk Route created great wealth for those who were willing to travel it. For some in our survey, their organizations had been operating internationally for almost 250 years. In more recent years industrialists understood the importance of expansion into new markets, and researchers have increasingly studied how companies formed their global footprint. The path to internationalization will be explored in this chapter.

Suggested Citation

  • Nancy A. Hubbard, 2013. "How Do Companies Go Global: Choices and Issues between Entry Strategies," Palgrave Macmillan Books, in: Conquering Global Markets, chapter 4, pages 40-58, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-30772-9_5
    DOI: 10.1057/9781137307729_5
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    Cited by:

    1. Kevin Michael Fleary & Ye Chunming, 2017. "Huawei Leapfrogging System Integration With TSTT," SAGE Open, , vol. 7(2), pages 21582440176, April.

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