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The Next Decade and Beyond

In: Conquering Global Markets

Author

Listed:
  • Nancy A. Hubbard

    (Goucher College)

Abstract

The past 30 years has seen a fundamental power shift in terms of economic development with organizations from the emerging world catching up to those from the developed world. The 50 companies interviewed for this research have played a profound role in helping shape it. While they originate from 16 different countries, their lessons of success and failure show some interesting patterns and themes.

Suggested Citation

  • Nancy A. Hubbard, 2013. "The Next Decade and Beyond," Palgrave Macmillan Books, in: Conquering Global Markets, chapter 11, pages 190-201, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-30772-9_12
    DOI: 10.1057/9781137307729_12
    as

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