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The Social Embeddedness of Entrepreneurship

In: The Entrepreneur in History: From Medieval Merchant to Modern Business Leader

Author

Listed:
  • Mark Casson

    (University of Reading)

  • Catherine Casson

    (University of Oxford
    University of Birmingham)

Abstract

Entrepreneurs often owe their success to other people, they are not just’ self-made’. Social contacts provide the entrepreneur with information, workers and a market for their product. This chapter explores how entrepreneurs acquire and enhance social contacts. It shows that the entrepreneur’s customers often have a clear perception of what ‘debt’ the entrepreneur owes to society in general. The chapter concludes with a restatement of the new research agenda that the book has outlined, emphasising the interdisciplinary perspective that the book has provided.

Suggested Citation

  • Mark Casson & Catherine Casson, 2013. "The Social Embeddedness of Entrepreneurship," Palgrave Macmillan Books, in: The Entrepreneur in History: From Medieval Merchant to Modern Business Leader, chapter 5, pages 120-134, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-30582-4_5
    DOI: 10.1057/9781137305824_5
    as

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