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A New Research Agenda

In: The Entrepreneur in History: From Medieval Merchant to Modern Business Leader

Author

Listed:
  • Mark Casson

    (University of Reading)

  • Catherine Casson

    (University of Oxford
    University of Birmingham)

Abstract

Entrepreneurship is of contemporary interest. The self-employed entrepreneur is an aspirational figure and one that many students in particular wish to emulate. Despite this, there is still relatively little study of entrepreneurship in the era before the rise of the modern corporation. The introduction explains how the book is grounded on two principles. Firstly, that the theory of entrepreneurship needs to be presented in a rigorous fashion which explains why it is valuable to the economy. Secondly, that the study of entrepreneurship needs to be examined over a long historical perspective. The introduction then outlines the methodology used in the rest of the book.

Suggested Citation

  • Mark Casson & Catherine Casson, 2013. "A New Research Agenda," Palgrave Macmillan Books, in: The Entrepreneur in History: From Medieval Merchant to Modern Business Leader, chapter 1, pages 1-11, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-30582-4_1
    DOI: 10.1057/9781137305824_1
    as

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