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Attracting Millennials to the Workplace

In: The New Workforce Challenge

Author

Listed:
  • Andrés Hatum

Abstract

Having a well-respected, strong brand was once considered critical to be able to attract top talent. It was enough to be a multinational corporation and become highly admired company. The rankings prepared by Fortune magazine refl ect that perspective. In response to the question “Which fi rms have the best reputation?” the answer would be “Look at the Fortune magazine rankings.” Accordingly, for years these rankings have helped elevate companies’ prestige. However, is that still enough? Is a good reputation and strong brand suffi cient to attract the new generation to one’s company?

Suggested Citation

  • Andrés Hatum, 2013. "Attracting Millennials to the Workplace," Palgrave Macmillan Books, in: The New Workforce Challenge, chapter 3, pages 63-98, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-30299-1_4
    DOI: 10.1057/9781137302991_4
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