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Images of the Self: Toward a Model of CSR Leadership

In: Embedding CSR into Corporate Culture

Author

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  • Diane L. Swanson

    (Kansas State University)

Abstract

In his highly influential book Images of Organization, Gareth Morgan examines the role of metaphor in theories of organization. His thesis is that all theories of organization and management result in implicit images or metaphors that lead us to see, understand, and manage organizations in distinctive yet partial ways. In this way, metaphor that is drawn from theory has far-reaching consequences. Morgan adds that although metaphors can create valuable insights, they can also be misleading, because of their incompleteness and biases (Morgan, 1997, p. 4). Taking this viewpoint into consideration, this chapter compares the image of self cast by standard economics with representations of the self cast by other theoretical perspectives.1 This analysis is designed to shed light on a sense of self befitting corporate social responsibility (CSR) leadership.

Suggested Citation

  • Diane L. Swanson, 2014. "Images of the Self: Toward a Model of CSR Leadership," Palgrave Macmillan Books, in: Embedding CSR into Corporate Culture, chapter 2, pages 13-33, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-30008-9_2
    DOI: 10.1057/9781137300089_2
    as

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